Creative Must Haves...

OK, I have put together a brief list of my top creative books that are helpful and interesting...

Easily the the best book on copywriting. Simple. To the point. Used by copywriters all over the world.

Step by step guide to developing the strategy behind creative campaigns. One of the most important reads for would be creatives.



The best book on life within the industry. Luke Sullivan is a comic genius. Entertaining whilst still being extremely informative.
Let me know of any others that you have read that would be good to put up on the list, or just comment on some of the ones I have mentioned if you have anything to say about them!

Advertising Account Planning: A Practical Guide - Review

This is a great advertising book for Account Planning. It's short and concise chapters helped me a lot for my exam and coursework (yes i actually bought this!). Highlighting the hell out of this book aided my understanding of the area.

It shows how to do an account plan for a campaign with step by step analysis in the advertising agency style. Which i used to get a surprise 1st in my account planning exam! (ego rub)

Whilst i can't guarantee this will make you a genius planner, Account Planning does teach you how to pick out the key propositions of a brand and target audiences for campaigns and how to interrogate the brand. It's truly a useful book for anyone interested in advertising courses and how to plan advertising and marketing.

Amazon is where i tend to buy all my books for Uni from, check it out.

Excellent Book - Excellence in Advertising

For a book that covers various aspects of the the advertising industry, Excellence in Advertising is a great book to get hold of. It helped us in our first year to have an understanding of the basics of each area. The book covers the Creative Brief format of BBH, which is helpful to those looking into Account Planning. It is particularly interesting as it is written by people who have been directly involved in the industry such as John Bartle (used to work at BBH). Every chapter has a wealth of information, knowledge and insights. It is a great study book for anyone who is looking to go into the advertising industry and it is just as good for those who are already there.