Really?? Hublot new ad

Hublot have just released their new ad. The image states:
"See what people will do for a Hubolt"...
With the image of millionairre Bernie Ecclestone's face, beaten and bruised from a real life mugging for his Hulbot.

Are they sure that showing someone famous, looking like this will really encourage people to buy one? Highlighting the fact they are going to get mugged if they wear their watch is perhaps not how to go about showing the lengths people will go to get the product. And really I don't think muggers care what kind of watch it is anyway!

For the full article on this advert go to Campaign Magazine: http://www.campaignlive.co.uk/news/1045767/Hublot-uses-battered-millionaires-face-watch-ad/

Testing your mettle

A great way to get noticed and test your advertising skills is to enter open briefs. D&AD runs open student briefs for campaigns and there are others.

http://www.dandad.org/awards/student/2009/categories/25/open-brief-1
http://www.bootb.com/en/all-briefs/

This is an excellent way to get onto advertising courses by standing out. It will help you to develop a portfolio and to get the juices flowing. Its great to have the knowledge and theory provided by books; but taking it to the next level and forging a campaign idea is just so much more fun.

You don't even need to enter these, you can keep the ideas to self , it's just nice to see the kind of briefs set.

Degree Courses For Advertising

You do not necessarily need a degree to get into the advertising industry and many get into the business after doing a broader degree such as English or History.

However, being advertising students, we can definately see the benefits of studying advertising. Some courses in particular you will get an idea of the different areas you can go into and which may suit you best and others will give you a focused area. Within our degree we have studies core units such as: Communications and Marketing Research, Media Planning, Account Planning, Branding, Consumer Behaviour, Planning and Budgeting amongst others. This gives you an insight into the different areas of communications and also enables you to have both theory and a practise application. In the final year you can choose areas of focus (e.g. creativity).


You should be aware, that advertising courses do not always focus on creativity, some have a larger focus on the business side to the industry. If you want the drawing/design side it may be better to look into arts courses and do a foundation year in art. Nevertheless, knowing about the different areas can only benefit you in the future.

For a list of advertising courses look on Hot Courses: http://www.hotcourses.com/uk-courses/Advertising-Undergraduate-Courses-In-England-p2/hc2_search_result.page_pls_user_sresults_col/16180339/220704/s/858889440/p/2/p_zoom_level/11/page.htm

Remeber to look at the focus of each course!!!

Skoda -

We haven't really blogged about ads - more how to get into advertising, but I thought I would just throw one in now. I recently went and saw Harry Potter (had to be done) and my favourite part of the cinema is always the good ads. I noticed that the ads were jam packed with different car adverts!! Obviously making it hard for the bad ones to stand out (poor media planning??). However, this is currently my favourite one of the bunch, that stuck out miles compared to the others. I seem to love all the Skoda adverts and was happy to see that the latest wasn't a let down.

The link between the previous ad (Skoda Cake) and this one really works well. In particular, I think the music makes this ad what it is. Perhaps that's just me? Any thoughts on it?

Check it out if you haven't seen it...


http://www.youtube.com/user/OfficialFabiavRS?v=NmZNvGHtMbo&feature=pyv&ad=10636006639&kw=skoda%20advert