A great way to get noticed and test your advertising skills is to enter open briefs. D&AD runs open student briefs for campaigns and there are others.
http://www.dandad.org/awards/student/2009/categories/25/open-brief-1
http://www.bootb.com/en/all-briefs/
This is an excellent way to get onto advertising courses by standing out. It will help you to develop a portfolio and to get the juices flowing. Its great to have the knowledge and theory provided by books; but taking it to the next level and forging a campaign idea is just so much more fun.
You don't even need to enter these, you can keep the ideas to self , it's just nice to see the kind of briefs set.
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