For a book that covers various aspects of the the advertising industry, Excellence in Advertising is a great book to get hold of. It helped us in our first year to have an understanding of the basics of each area. The book covers the Creative Brief format of BBH, which is helpful to those looking into Account Planning. It is particularly interesting as it is written by people who have been directly involved in the industry such as John Bartle (used to work at BBH). Every chapter has a wealth of information, knowledge and insights. It is a great study book for anyone who is looking to go into the advertising industry and it is just as good for those who are already there.
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