Easily the the best book on copywriting. Simple. To the point. Used by copywriters all over the world.
Step by step guide to developing the strategy behind creative campaigns. One of the most important reads for would be creatives.
The best book on life within the industry. Luke Sullivan is a comic genius. Entertaining whilst still being extremely informative.
Let me know of any others that you have read that would be good to put up on the list, or just comment on some of the ones I have mentioned if you have anything to say about them!
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