What is creativity? 5 things to think about

So i'm sure you might be wondering what is creativity? well obviously its not an easy definition. here's 5 questions/statements to get your juices flowing and get you to think about what you think this elusive devil is?

1. According to William Plomer “creativity is the power to connect the seemingly unconnected”.

2. Oscar Wilde observed that “The imagination merely imitates.  It is the critical spirit that creates.”

3. If creativity is the ability to ‘think outside the box’ what constitutes ‘the box’?

4. The postmodern affinity with nostalgia (e.g. the revival of the Fiat 500, the resurrections of the Honey Monster, Tetley Tea Folk and the Milky Bar Kid and the retro rebranding of Virgin Airways) has meant that creativity has been increasingly superseded by reference to the past.  Evaluate the diminishing role of creativity in the context of postmodern nostalgia.

5. “Notwithstanding all the rhetoric and attention in corporate corridors and boardrooms all over the world, lack of innovation remains a key problem in business today.  One reason for this is the continued failure to systematically manage for creativity.”   (C.D. Shepherd, 2010)
How and why do organisations fail to structure for creativity.

This stuff is adapted from questions for final year university essays. Think about it, there's some interesting stuff in there.