Advertising campaigns often need to be moved into other markets…this is where Transcreation is often mistaken for simple translation – however the difference is great. Simple translation can end up with mistakes like when Pepsi’s Taiwanese execution of “Come alive with the Pepsi Generation”, literally translated as “Pepsi will bring your ancestors back from the grave”…needless to say, it doesn’t! This is where you need transcreation.
Transcreation requires the work of professional copywriters that must have cultural knowledge and a good understanding of the local market. Every language has it’s own charm like cockney rhyming slang - so local copywriters are needed in foreign markets.
Redworks is an up and growing transcreation and translation company which understands the need to adapt marketing materials for individual markets. Having a team of worldwide copywriters enables them to be able to address new markets successfully.
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