Eliza Williams’ book is different from other advertising books; it offers a great overview of some of the best and most memorable ad campaigns worldwide. It covers all different types of advertising and has lush glossy full colour pictures of all the campaigns. The really nice thing about this book is its simplicity; it gives you the adverts in all their forms and gives you an outline of the objectives and implementations.
It’s interesting to see the different ways in which advertising agencies tackle different audiences or briefs and the details give you a chance to see which advertising agency has published what (it’s good to know who’s done what when looking for advertising careers as everyone loves an ego massage once in a while!)
I’d personally recommend this book for anyone partaking in advertising degrees or advertising courses looking for some inspiration, or just a nice talking-point book that has some genuine cultural milestones in.You can pick it up from Amazon for about a tenner; check out our bookshelf!
No comments:
Post a Comment