How to become an Art Director
Traditionally most Art Directors have studied an Art-based BA degree such as ‘Graphics’ or ‘Design’. Typically these sorts of degrees often have Advertising based units within them.
To achieve entry onto a degree course such as this students will most likely have studied Art at A Level or a Art BTEC, and then gone on to take a one year ‘Art Foundation’ course. It is here where students produce a portfolio on which their BA course entry will be judged. For a list of Foundation courses please see http://www.ucas.ac.uk/students/beforeyouapply/artanddesign/foundationcourses/
A BA degree typically lasts 3 years with some including a 4th year in working in industry. These years can be a useful time to get Advertising based experience, contacts and refine their portfolio for a possible MA admittance or employment straight after graduation.
How to become a Copy Writer
Most copy writers tend to have studied English at A Level and a 3 year BA such as English or Creative writing before going on to do a ‘Creative Advertising’ or ‘Art Direction and ‘Copywriting’ MA. However an English degree is not essential; many copywriters come from degrees as diverse as Law and Biochemistry. But to gain entry on to a Postgraduate course you must display relevant academic and professional experience.(Source:IPA.com)
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